Talk Lays Foundation for Increased Admissions at CFA

A smart marketing campaign touting the unique aspects of its Foundations curriculum helped Cape Fear Academy boost enrollment from an admissions deficit to a waiting list at this private day school.

The Foundations curriculum is based on Bloom's Taxonomy -- the steps that enable students to acquire critical thinking skills CFA wanted its marketing campaign to achieve the following: Position CFA as unique in its critical-thinking curriculum Simplify Foundations so its benefits could be easily understood Educate parents on the benefits of Foundations Boost enrollment Instill pride among CFA staff and students A full-color brochure used graphics and text to provide a thorough explanation of the teaching philosophy. An ad series highlighted key benefits of Foundations - critical thinking and problem-solving skills. Ads were placed in print media targeted to parents of existing and prospective students: Wilma! Wilmington Parent, Greater Wilmington Business Journal and Star News. The brochure was distributed at open houses and was included in all admission packages. Enrollment went from a deficit to a waiting list. Positioned CFA as a curriculum pioneer. Provided CFA with a point of differentiation from competing private and public schools.