Children's Museum of Wilmington Reopens With A Bang

Suddenly without a director six weeks prior to opening day, the Children's Museum of Wilmington reached out to Talk. We launched a cost-effective opening campaign that resulted in a blockbuster opening and record-breaking number of new memberships.

As a non-profit, the Children's Museum had a limited budget The museum's new downtown location had no parking The museum had been closed for six months and families needed to rediscover its appeal The Museum wanted to position itself as a birthday party destination The Museum needed to thank its corporate sponsors and patrons for making the new Museum possible Talk planned two Grand Opening events, a Family Gala for VIPs and corporate sponsors and a public grand opening A print, radio and television advertising campaign featured Handy, the purple hand from the museum's logo. Talk negotiated discounted and buy-one-get-one advertising deals with local media. A membership brochure featured fun illustrations, a museum map and birthday party information Talk crafted a press kit touting the unique aspects of the new museum The Family Gala featured creative, "kid-inspired" finger foods, a roving magician and caricature artists. The public grand opening was staged in two-hour increments, with advance tickets required. This ensured that all attendees would have a positive museum experience. To combat the lack of parking, guests were shuttled via a trolley from a nearby parking deck. The gala attracted 250+ patrons and sponsors and the public opening more than 850. The museum was inundated with inquiries about membership and birthday parties. Extensive media coverage was secured in local and regional print, TV and radio.