First Baptist Church Converts Opposition Into Support
Talk mitigated opposition to First Baptist Church's second attempt to purchase a former jail from the county by educating stakeholders, managing the media and enlisting third party support. The sale went through with nominal opposition.
- A first attempt to purchase the Law Enforcement Center was denied by county commissioners after rumor and negative publicity took hold.
- With a change in county commissioners came a 2nd opportunity to purchase the former jail.
- First Baptist wanted the campaign to make the purchase possible and build support for the humanitarian center it hoped to build at the jail site.
Talk created a strategy that included the following:
- Speaking opportunities for Pastor Mike Queen with various downtown stakeholders, business leaders and opinion leaders
- A press kit that detailed key messages and addressed all concerns that had arisen in first purchase attempt
- Source sheet of third party supporters who would voice their support to the media
- Took Pastor Queen on a speaking tour of downtown stakeholders
- Provided tours of the former jail to local media to help them envision future uses
- Detailed the economic benefits of transforming this vacant space into a purposeful use
- Offered an advance exclusive to the Star News to ensure the complexity of the story would be presented thoroughly and accurately.
- Widespread, positive media coverage in print, TV and radio
- Great enthusiasm and support within the First Baptist Church congregation
- Repaired damage to church reputation that resulted from first purchase attempt