• A first attempt to purchase the Law Enforcement Center was denied by county commissioners after rumor and negative publicity took hold.
• With a change in county commissioners came a 2nd opportunity to purchase the former jail.
• First Baptist wanted the campaign to make the purchase possible and build support for the humanitarian center it hoped to build at the jail site.

Talk created a strategy that included the following:

• Speaking opportunities for Pastor Mike Queen with various downtown stakeholders, business leaders and opinion leaders
• A press kit that detailed key messages and addressed all concerns that had arisen in first purchase attempt
• Source sheet of third party supporters who would voice their support to the media

• Took Pastor Queen on a speaking tour of downtown stakeholders
• Provided tours of the former jail to local media to help them envision future uses
• Detailed the economic benefits of transforming this vacant space into a purposeful use
• Offered an advance exclusive to the Star News to ensure the complexity of the story would be presented thoroughly and accurately.

• Widespread, positive media coverage in print, TV and radio
• Great enthusiasm and support within the First Baptist Church congregation
• Repaired damage to church reputation that resulted from first purchase attempt