Sewer Authority Flushes Old Brand for New
The North Brunswick Sanitary District, supplier of water and sewer services, was faced with a number of communication challenges, including a weak brand name and brand image. To overcome these challenges and to forge positive impressions of the District among its target audiences, Talk launched a rebranding campaign.
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As North Brunswick Sanitary District, customers and the general public were confused about the District's mission and scope of services. The District was working to expand its reach geographically, and the name North Brunswick was too restrictive. With the expansion plans, it was also imperative that prospective customers could easily identify the organization's purpose and benefit to the community. Talk hosted a 1/2-day brand workshop broken into two sessions for discreet audiences: for work crews and professional staff. Each workshop featured the following:
Talk created a new name for North Brunswick Sanitary District - H2GO. The new name spoke directly to the District's focus on water and water transfer. We then created a logo that was simple and strong in its design and color palette. An arrow was incorporated into the design to symbolize both water transfer and H2GO's progress forward. A new tagline read "Brunswick Regional Water and Sewer" to readily identify the purpose and geographic reach of the authority. The new name and logo was introduced internally and then publicized to local and regional media via a press release. 
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