The Country Club of Landfall Makes A Mountain Out Of A Maze

Talk utilizes ingenuity, research and creativity to generate significant media coverage for the dedication of a new garden labyrinth at Kenan Chapel in Landfall.

The Country Club of Landfall asked Talk to publicize the dedication a garden labyrinth, which is only accessible to Landfall residents and their guests Talk knew the prospect of generating interest in such a narrowly-focused story was minimal Instead of pitching the dedication on its own, we researched the history, trends and uses of labyrinths, as well as labyrinths in Wilmington and across North Carolina We noticed a trend in the maze-like paths being used to strengthen physical, spiritual and emotional health and tailored our pitch accordingly We pitched the Landfall labyrinth, along with two others in the area, as a rising trend in healthy living Two days before the dedication ceremony we distributed a media alert and photo to encourage media coverage Our out-of-the-box approach garnered local media coverage, including: Coverage on WWAY evening newscast Front-page article and photo in Local section of Star news Mention in Focus On The Coast's "Coastal Buzz" section