Larger verson of selected thumbnail

The Country Club of Landfall Makes A Mountain Out Of A Maze

Talk utilizes ingenuity, research and creativity to generate significant media coverage for the dedication of a new garden labyrinth at Kenan Chapel in Landfall.

  • The Country Club of Landfall asked Talk to publicize the dedication a garden labyrinth, which is only accessible to Landfall residents and their guests
  • Talk knew the prospect of generating interest in such a narrowly-focused story was minimal
  • Instead of pitching the dedication on its own, we researched the history, trends and uses of labyrinths, as well as labyrinths in Wilmington and across North Carolina
  • We noticed a trend in the maze-like paths being used to strengthen physical, spiritual and emotional health and tailored our pitch accordingly
  • We pitched the Landfall labyrinth, along with two others in the area, as a rising trend in healthy living
  • Two days before the dedication ceremony we distributed a media alert and photo to encourage media coverage
  • Our out-of-the-box approach garnered local media coverage, including:
    • Coverage on WWAY evening newscast
    • Front-page article and photo in Local section of Star news
    • Mention in Focus On The Coast's "Coastal Buzz" section
 

Talk helps businesses in the Carolinas attract new customers, mitigate issues and increase profits.

 
webinar schedule
Watch Past Webinars!
 
Follow Us:

 

Copyright 2009 Talk, Inc. All rights reserved.
Talk, Inc. 215 Racine Drive, Suite 201. Wilmington, NC, 28403