Taste-Testing Whets Media’s Appetite for MARBIONC
Talk hosted a taste-testing event to garner positive media coverage for MARBIONC's pioneering work in mariculture at the University of North Carolina at Wilmington.
- MARBIONC's mariculture program was successfully raising saltwater fish and marketing them to select restaurants.
- MARBIONC wanted a publicity effort to accomplish the following:
- Raise awareness of its mariculture activities
- Generate demand for maricultured fish species
- Document its ability to bring pioneering ideas out of the laboratory and into the marketplace
- A taste-testing event with three local restaurants offered the media an opportunity to personally experience the benefits of mariculture.
- A media alert and toy fishing game invited media to "hook" this great story.
- Printed invitations were distributed to local and regional politicians, educators and environmental advocates.
- The complex topics of marine biotechnology and aquaculture were simplified into layman's terms for the media.
- Farm-raised sea bass was prepared to demonstrate the quality of maricultured fish
- A cooking demonstration presented excellent photo opportunities for media.
- Press materials touting the success - and positive economic impact -- of MARBIONC's mariculture program were distributed to all attending media.
- The event garnered coverage in the Wilmington Star News, Greater Wilmington Business Journal and Lumina News.
- The event raised awareness of the availability of farm-raised saltwater fish and created interest among regional restaurants to use local renewable food sources.