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New Brand Spurs New Growth for Springdale Outdoor

A rebranding campaign propelled Springdale from a regional nursery to one of the fastest growing landscaping companies in South Carolina.

  • Talk planned and moderated two off-site employee retreats to define Springdale's new mission, vision, core values and corporate structure.
  • Name change illustrated Springdale's ability to handle all outdoor projects.
  • Organic logo symbolized growth, creativity and opportunity.
  • Tagline communicated quality and outdoor focus.
  • A cohesive brand identify included stationery, promotional DVD, ad specialties, print ads and vehicle signage.
  • New identity was launched at tented event at Colonial Cup steeplechase.
  • Springdale distributed branded koozies, custom chocolates, cups and mugs.
  • A promotional DVD acted as a backdrop to the festivities.
  • Press releases announced name change
  • Feature stories ran in local and regional media
  • Springdale employees and clients enthusiastically embraced new brand.
  • In 2008, Springdale was named "Outstanding Landscaping Contractor of the Year" by the South Carolina Nursery & Landscape Association
  • Springdale was named one of South Carolina's Fastest-Growing Companies of 2008 by the South Carolina Chamber of Commerce.
 

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