New Brand Spurs New Growth for Springdale Outdoor

A rebranding campaign propelled Springdale from a regional nursery to one of the fastest growing landscaping companies in South Carolina.

Talk planned and moderated two off-site employee retreats to define Springdale's new mission, vision, core values and corporate structure. Name change illustrated Springdale's ability to handle all outdoor projects. Organic logo symbolized growth, creativity and opportunity. Tagline communicated quality and outdoor focus. A cohesive brand identify included stationery, promotional DVD, ad specialties, print ads and vehicle signage. New identity was launched at tented event at Colonial Cup steeplechase. Springdale distributed branded koozies, custom chocolates, cups and mugs. A promotional DVD acted as a backdrop to the festivities. Press releases announced name change Feature stories ran in local and regional media Springdale employees and clients enthusiastically embraced new brand. In 2008, Springdale was named "Outstanding Landscaping Contractor of the Year" by the South Carolina Nursery & Landscape Association Springdale was named one of South Carolina's Fastest-Growing Companies of 2008 by the South Carolina Chamber of Commerce.