SEAHEC Deftly Navigates A Sea of Change

A rebranding campaign broadened awareness of SEAHEC's mission among the medical community and general public in its five-county target area.

A communications audit and brand workshops revealed the following: Some departments operated autonomously from main brand The Coastal AHEC name and identity did not effectively communicate its mission to the communities it served. Talk created a new name, logo and tagline - SEAHEC - Teaching Health, Taking Care. A strong visual identity was delineated into a brand architecture system encompassing all departments. Brand guidelines ensured SEAHEC retained the integrity of the brand throughout its numerous applications. The new brand was dramatically unveiled at an employee event at the Cameron Art Museum The new identity was publicized to media with a press kit distributed throughout SEAHEC's five-county service area. Employees enthusiastically embraced the new SEAHEC name and brand. SEAHEC was seen as a pioneer in the state's AHEC system for its progressive marketing efforts. Externally, SEAHEC secured extensive media coverage, including a live interview on WAAV-AM radio; mentions in multiple local papers; a bylined article in North Brunswick Magazine; and inclusion in WWAY-TV's Cape Fear 2020 segment.