Trusst Builders Sets Strong Foundation Online

After developing a strong visual brand identity for Trusst Builders, Talk built a website on our custom Content Management System to expand the brand online and strengthen client relations via a custom-designed customer portal.

A website questionnaire and client interviews identified three primary goals for the site: Position Trusst Builders as a proven builder with an exemplary reputation Generate inquiries Create an online mechanism for homeowners to follow building progress online. Portal must be easy for Trusst staff to update and homeowners to access. Site was built on Talk's custom Content Management System to allow client easy access for updates of copy and photos Keyword research identified primary keywords used by prospective homebuyers. Copy included generous use of keywords to boost SEO. Site was built on Talk's SEO platform to maximize organic search results. The design of www.TrusstBuilders.com includes creative use of logo icon elements, client testimonials and muted colors that complement the brand identity. A secure client login allows homeowners to check construction progress through weekly photos and updates from the Trusst staff via Talk's custom Content Management System An e-blast to Trusst's mailing list announced site launch TrusstBuilders.com was also publicized via: Talk's Facebook page Tweets on Twitter from Talk Blog post of Talk's blog During the first month, Trusst's site saw 283 visits and 1,234 page views with an average time on site at 4:16. Trusst staff and homeowners alike applauded the ease-of-use and professional look of the client portal