Low Cost Promotions Generate BIG Results

Wonder why some companies get more publicity and word-of-mouth “buzz” than others? Most likely they are great promoters (or they work with Talk).

Publicity can result from a variety of sources – hard news (of which there is a limited supply), human interest, controversy, trends or novelty. Novelty is the quality of being new, original or unusual. Successful promoters excel at novelty by creating original ideas that generate buzz. And the best ideas are often the simplest and least expensive to execute!

Here are some examples:

The Pink Chick Parade

Have you noticed the 5’ tall pink chicks standing sentinel at The Forum Shops on Military Cutoff Road? It’s the first annual Pink Chick Parade to raise funds and awareness for the Pink Ribbon Project at New Hanover Regional Medical Center. Swain & Associates, developer of The Forum Shops, hired Talk to develop a creative way to commemorate Breast Cancer Awareness Month and voila! – the Pink Chick Parade was born. Participants buy a chick for $125, the cost for Pink Ribbon to conduct a mammogram. The parade generated significant donations and media coverage in print, radio and TV. We look forward to an even bigger parade in 2010.

Super Bowl Talkies

In 2008, Talk launched Super Bowl Talkies, an annual awards program to honor the best in Super Bowl advertising – the ones that generate the most “talk” around the water cooler. In 2009, we launched www.SuperBowlTalkies.com, featuring video, live chat, surveys and blog posts. The result? Widespread media coverage each year in print, TV and radio, and significant traffic online. This year will be even bigger and better. Stay tuned.

If you think your company has no “news” to report to generate publicity, think again. And get creative. A promotion can be a successful and inexpensive way to generate significant buzz.

Low Cost Promotions Generate BIG Results Wonder why some companies get more publicity and word-of-mouth “buzz” than others? Most likely they are great promoters (or they work with Talk). Publicity can result from a variety of sources – hard news (of which there is a limited supply), human interest, controversy, trends or novelty. Novelty is the quality of being new, original or unusual. Successful promoters excel at novelty by creating original ideas that generate buzz. And the best ideas are often the simplest and least expensive to execute! Here are some examples: The Pink Chick Parade Have you noticed the 5’ tall pink chicks standing sentinel at The Forum Shops on Military Cutoff Road? It’s the first annual Pink Chick Parade to raise funds and awareness for the Pink Ribbon Project at New Hanover Regional Medical Center. Swain & Associates, developer of The Forum Shops, hired Talk to develop a creative way to commemorate Breast Cancer Awareness Month and voila! – the Pink Chick Parade was born. Participants buy a chick for $125, the cost for Pink Ribbon to conduct a mammogram. The parade generated significant donations and media coverage in print, radio and TV. We look forward to an even bigger parade in 2010. Super Bowl Talkies In 2008, Talk launched Super Bowl Talkies, an annual awards program to honor the best in Super Bowl advertising – the ones that generate the most “talk” around the water cooler. In 2009, we launched www.SuperBowlTalkies.com, featuring video, live chat, surveys and blog posts. The result? Widespread media coverage each year in print, TV and radio, and significant traffic online. This year will be even bigger and better. Stay tuned. If you think your company has no “news” to report to generate publicity, think again. And get creative. A promotion can be a successful and inexpensive way to generate significant buzz.	Merry Marketing Have you placed your Christmas card order yet? If not, think about the marketing opportunity that a card represents. A custom card can spread holiday cheer, as well as: Tout successes, services and new products Strengthen business relationships Attract new customers Showcase your creativity Drive traffic to your website Talk's elves are hard at work crafting custom cards for ourselves and our clients. Click here to view designs of past Christmas cards.
	Out-of-Sight Sites Talk has been busy designing and hosting the following websites. Anlyan & Hively Audio Visual Services Carolina Canines Hearthside Builders Trusst Builders
	Free Webinar Facebook 101 With more than 300 million active users, Facebook is a marketing force unto its own. Savvy business people use Facebook to build brands and drive sales. Facebook fan pages attract more than 10 million users each day. To learn how you can use Facebook to help grow your business, register today for our free, one-hour webinar entitled “Facebook 101 on Thursday, November 19 from noon to 1:00 p.m. And to learn more about Talk, visit our Facebook fan page

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