Talk Launches Internet Marketing Department to Integrate Online and Offline Marketing Strategies 
Talk Launches Internet Marketing Department to Integrate Online and Offline Marketing Strategies;
Nathan Snell Hired as Internet Marketing Director
WILMINGTON, N.C. – Talk, Inc., a Wilmington, N.C.-based creative communications firm, has launched an Internet Marketing department to offer clients an integrated approach to marketing that combines online and offline strategies within one agency. Talk hired Nathan Snell to manage the department as Internet Marketing Director.
“Social media and website agencies are sprouting like mushrooms in response to companies’ increased spending online,” said Debbie Elliott, President and Creative Director of Talk. “But too often these Internet-only agencies are great at technology but lack expertise in marketing. We see a lot of gee-whiz technology and flashy websites that fall flat because they miss the mark strategically. At Talk, our Internet Marketing department provides clients with the same type of marketing expertise for their online efforts as we offer in communications and graphic design. Our clients get the best ROI because their branding is consistent across all platforms, from traditional advertising to their Facebook fan page.”
Talk offers a wide array of online services, including website development and hosting, Search Engine Optimization (SEO), Pay-Per-Click (PPC) management, online advertising, social media and online promotions. All of Talk’s websites are built on Talk’s custom Content Management System, which is a “back door” to the website that allows clients to easily access and update their own website on a regular basis.
The Talk CMS is routinely updated and enhancements are automatically conveyed to all Talk clients. All Talk websites are also built on Talk’s custom Internet Marketing platform, which ensures that they can be easily optimized for maximum visibility online.
Nathan Snell, Internet Marketing Director, brings a wealth of online experience to Talk. Snell began his career in website design and development at age 11. Prior to joining Talk, Snell was Vice President of Web Development at National Speed, a automotive performance company headquartered in Wilmington that makes cars perform better and go faster. In this position, he managed the firm’s online presence and launched its e-commerce department. Snell is a graduate of the University of North Carolina at Wilmington with a degree in Business Development and Entrepreneurship.
“The Internet Marketing department at Talk is different than most online agencies because we put strategy first, technology second,” said Snell. “In the online world, there is a constant struggle between form and function. Some very talented designers create sites that look great but are hard to navigate and hard to find online. Others create very functional sites that fail to engage the visitor aesthetically. At Talk, we marry both form and function in everything we do online, and we ground it in sound marketing principles.”
Established in 1990, Talk, Inc. is a creative communications agency that helps companies in the Carolinas attract new customers, manage threats and increase profits. For more information, visit www.talkinc.com.
###
